SSNY in the 4 Fashion Capitals

Written by: Isabella Marino 

Edited by: Jainab Jahra

Samantha Siu jewelry has seen the world, and I could not be more grateful to be the face behind some of its travels. This idea came to me when I was in London for Fashion Week, my very first work trip. Standing on the Tower bridge, modeling our jewelry, felt like an out-of-body experience—I kept asking myself “How can I replicate this feeling forever?” That moment sparked something in me—I realized how much I loved seeing our product in such an iconic setting and that was when I knew: I wanted to be all over the world, modeling our pieces.

London is one of the four fashion capitals of the world, alongside Paris, Milan, and New York. Each of these locations has fall and spring Fashion Weeks that are extremely significant in the fashion business. I started to think to myself, "What if I were to replicate this in all the fashion capitals of the world?” That would mean for me, the Paris Eiffel Tower, the Milan Duomo, and a place extra important to me in New York. I started to make a plan. I started to envision myself in all of these culturally significant places with our jewelry.

After I got back from London, I couldn’t stop thinking about Milan—a city I had studied in just a few months earlier and believed to be one of the most incredible places in the world. Milan’s reputation as a global fashion capital is unmatched, and my time there shaped so much of who I am today. I knew I had to model our jewelry in front of the Duomo—Milan’s most magnificent structure. The history, the imported marble, the cultural significance—it was the perfect backdrop for something so meaningful. It felt like a full circle moment.

While I was back in Milan, my friends and I planned a trip to Paris, so naturally I seized the opportunity of photographing our jewelry in front of the Eiffel Tower. Being in front of the tower taught me how vast this world is. Wearing my company proudly, in such a culturally significant location is definitely one of my most cherished memories. Displaying our jewelry in Paris just felt correct. There were days where I dressed a bit more in line with the Parisian style, and the bracelet I chose blended seamlessly with those pieces. 

Ironically, when I got back from Europe, I realized I had photographed myself modeling our jewelry all over before I had even done a shoot in New York—our home base. We ultimately chose the Chrysler Building—our workplace when we’re in the city. It’s an iconic part of New York’s cultural identity, standing tall and proud for decades. The Chrysler is also incredibly close to the Grand Central Station, another world-famous location. New York’s fashion scene is unlike anywhere else—It's a place where fashion feels most free.

Our company is inclusive in every way it can be, from the designs of our products, to a fostered environment where any desired fit for any customer is achieved, to donations of our profits to charity. Our jewelry is something that uplifts, and it’s something that we want everyone to be able to wear and participate in, no matter where across the globe they may be.