旅行故事

Black Friday Campaign

Black Friday Campaign

It’s the most wonderful time of the year: a season of warmth, togetherness, and the kind of magic that only happens when the people you love are cl...

7 Last Minute Halloween Costumes

Happy Halloween! But if your costume’s still TBD, don’t stress. We’ve rounded up seven timeless last minute Halloween costumes you can pull togethe...

Come with me to London Fashion Week 25

By: Samantha Siu Editor: Jainab Jahra Day 1: Today is the day! I got up around 6AM to catch an early plane to spend a very memorable 60 hours in L...

Summer in the Hamptons

By Jainab Jahra Summer arrives with a 100 degree scorching heat that has transformed New York into an actual city sized sauna. And to escape bakin...

SSNY in the 4 Fashion Capitals

Written by: Isabella Marino Edited by: Jainab Jahra Samantha Siu jewelry has seen the world, and I could not be more grateful to be the face behin...

Mother’s Day Gift Guide

By: Jainab Jahra Samantha Siu brand values highlight family, tradition and the importance of meaningful relationships. With Mother’s Day approachin...

Cherry blossom in Chic Fashion

By: Jainab Jahra As April graces New York with its arrival, a breath of fresh air sweeps through the city, signaling the long-awaited arrival of sp...

SSNY Takes Over London!

By: Jainab Jahra As we reminisce about our most cherished moments from this year’s London Fashion Week, we turn to two of our incredible interns, I...

London Fashion Week 2025

By: Samantha Siu Editor: Jainab Jahra A week in London for London Fashion Week as journaled by our designer, Samantha Siu. Day 0: Woke up at...

Valentines x Love Affair!

By: Jainab Jahra As we enter a season where love is in the air surrounding us, it becomes the perfect time to find a gift for our special ones for ...

Celebrate Lunar New Year with Samantha Siu!

Join Samantha Siu in celebrating the Lunar New Year and the rich diversity that inspires each of our unique pieces, honoring the beauty of Asian cu...

5 Looks with Pantone’s Color of the year!

A new year brings new beginnings, making it the perfect time to embrace change! Whether it’s as bold as transforming your current life choices or a...

The 2025 Samantha Siu Bucket List

As we step into 2025, it’s the perfect time to dream big, embrace new experiences, and celebrate life’s beauty in all its forms. Whether it’s nurtu...