Récits de voyage

SSNY in the 4 Fashion Capitals

SSNY in the 4 Fashion Capitals

Written by: Isabella Marino Edited by: Jainab Jahra Samantha Siu jewelry has seen the world, and I could not be more grateful to be the face behin...

Mother’s Day Gift Guide

By: Jainab Jahra Samantha Siu brand values highlight family, tradition and the importance of meaningful relationships. With Mother’s Day approachin...

Cherry blossom in Chic Fashion

By: Jainab Jahra As April graces New York with its arrival, a breath of fresh air sweeps through the city, signaling the long-awaited arrival of sp...

SSNY Takes Over London!

By: Jainab Jahra As we reminisce about our most cherished moments from this year’s London Fashion Week, we turn to two of our incredible interns, I...

London Fashion Week 2025

By: Samantha Siu Editor: Jainab Jahra A week in London for London Fashion Week as journaled by our designer, Samantha Siu. Day 0: Woke up at...

Valentines x Love Affair!

By: Jainab Jahra As we enter a season where love is in the air surrounding us, it becomes the perfect time to find a gift for our special ones for ...

Celebrate Lunar New Year with Samantha Siu!

Join Samantha Siu in celebrating the Lunar New Year and the rich diversity that inspires each of our unique pieces, honoring the beauty of Asian cu...

5 Looks with Pantone’s Color of the year!

A new year brings new beginnings, making it the perfect time to embrace change! Whether it’s as bold as transforming your current life choices or a...

The 2025 Samantha Siu Bucket List

As we step into 2025, it’s the perfect time to dream big, embrace new experiences, and celebrate life’s beauty in all its forms. Whether it’s nurtu...

Style, Elegance, and Gratitude: Perfect Thanksgiving Looks with Samantha Siu

Thanksgiving is more than a holiday—it’s a celebration of connection, tradition, and appreciation for life’s simple joys. It’s the perfect time to ...

A Week in London with Samantha Siu

Day 1: Off to London! Today was a whirlwind of chaos. Between a quick pedicure, packing frenzy, and cramming in some last-minute homework, I bar...

Fall into Style with the Samantha Siu Love Affair Collection

Fall is here, and with it comes the perfect opportunity to layer up in style! Whether you're sipping pumpkin spice lattes or strolling through autu...

Bespoke Campaign SS25

We are excited to unveil Samantha Siu New York’s latest campaign, "Bespoke," a tribute to innovative design and timeless luxury. Shot in Brooklyn, ...